Recently, the Technical University of Moldova hosted a roundtable discussion titled “Digital Marketing in the Era of Information Technology,” organized by the Department of Economic Theory and Marketing within the Faculty of Economic Engineering and Business, as part of the events celebrating UTM’s 60th anniversary.
Now in its second edition, the event has garnered significant academic attention and is included in the Register of Scientific Events on the “Scientific Events in the Republic of Moldova” online platform—a public informational resource recognized by the National Agency for Quality Assurance in Education and Research (ANACEC).
Based on the premise that digital marketing requires a strategic and innovative approach, the organizing committee—consisting of Associate Professors Dr. Lilia CHIRIAC, Dr. Tatiana MUNTEANU, Dr. Maria GRIGORAŞ, Lecturer Dr. Diana MEMEŢ, and Lecturer Dr. Sergiu MÎRZA—created a platform for dialogue between academia and the business community. The event featured special guests Olga CERBU, a commercial website creator and Java developer; Mihai BOLOGAN, executive director of iDATA; and Dumitru TALMAZAN, founder of “Talmazan School.” The discussions explored a variety of topics, highlighting opportunities and challenges in the digital era. Particular emphasis was placed on the role of artificial intelligence and chatbots in digital marketing, the evolution of applied marketing in business, and the importance of forging partnerships between academia and industry.
While digital marketing inherently involves technology use, experts underlined that artificial intelligence will complement rather than replace human effort, becoming an essential tool for marketers. This integration presents substantial opportunities for innovation and efficiency in business. The discussion looked into the benefits of chatbots in digital marketing, such as automating email campaigns, optimizing Facebook marketing efforts, personalizing product recommendations, and creating virtual assistants. Additionally, various case studies and success stories in applied marketing were showcased, demonstrating the necessity of adapting marketing strategies to clients’ specific needs.
According to Dr. Rafael CILOCI, universities play a crucial role in promoting innovation and success, and developing an effective digital marketing community depends on close collaboration between diverse institutions.
Special guests also shared valuable thematic presentations. Olga CERBU, a commercial website creator, discussed digital marketing methodologies. In today’s world, digitalization is indispensable for all processes and daily activities. Website developers must stay up-to-date with innovations and generate products that ensure user satisfaction and security. Businesses strive to optimize their microservices by applying various software to make their processes more profitable. In this context, digital marketing becomes an indispensable tool for attracting and retaining customers, utilizing personalized strategies and analytical data to maximize efficiency and reduce operational costs.
Mihai BOLOGAN, executive director of iDATA, spoke about the use of chatbots in business development. He emphasized that while ChatGPT isn’t perfect, it can be a valuable tool if its solutions are verified for authenticity. Mr. Bologan highlighted several marketing processes that can be enhanced through artificial intelligence, including automated email campaigns, optimizing social media efforts, and creating personalized virtual assistants.
Dumitru TALMAZAN, founder of “Talmazan School,” discussed the importance of targeted client-focused marketing. Over the past nine years, his school has trained more than 5,000 graduates and beneficiaries, showcasing how marketing has evolved with new realities. Talmazan stressed the need for a clear action plan, a well-defined marketing budget, staying attuned to and adapting to trends, developing a multichannel strategy, and fostering effective collaboration.
The event concluded with fruitful conversations and insightful ideas aimed at fostering sustainable partnerships between academia and the business community in Moldova. Such collaborations are crucial for driving innovation and success in the digital age.
Through such initiatives, UTM and its partners show their commitment to supporting the development of digital skills and encouraging cross-sector collaboration, ensuring competitiveness in an increasingly connected world.
