Vadim CUȘNIR, a well-known marketing expert and the founder of “Social Media Behind the Scenes” and ACADEMIE VIE, platforms dedicated to education and professional growth in digital marketing and social media, provided students at the UTM Faculty of Economic Engineering and Business with an engaging lecture on advanced AI applications and valuable insights into how AI can revolutionize the marketing industry and redefine professional careers in the field.
The public lecture aimed to introduce students to the fundamental concepts of AI and its potential to enhance marketing strategies. Vadim CUȘNIR detailed the workings of AI algorithms and showcased various AI-based software tools designed for creating personalized and effective marketing materials such as images and videos. Additionally, he instructed students on crafting effective prompts for ChatGPT, an advanced AI language model, to generate relevant and impactful content for target audiences.
Through real-life examples and interactive discussions, participants discovered how innovative AI technologies can analyze data and predict consumer preferences, enabling the creation of more targeted and effective marketing strategies. First- and second-year students at FIEB displayed keen interest in this topical subject, expressing fascination with the practical demonstrations of AI algorithms identifying market trends, optimizing advertising efforts, and increasing conversion rates. As the session progressed, student enthusiasm mounted, with many eager to further explore AI and develop their skills in technology and innovation.
At the end of the lecture, students shared their reflections: “I’m truly amazed by the vast potential of artificial intelligence in marketing,” “It’s incredible to witness how this technology can craft campaigns that are more personalized and deliver tangible results for companies,” “I feel inspired to learn more about AI and how it can revolutionize the marketing industry. I believe this technology will play a crucial role in the future of my profession,” expressing their enthusiasm for the remarkable opportunities AI presents in marketing.
The professors at FIEB also appreciated Mr. Cușnir’s presentation, highlighting both the growing interest in AI and the recognition of its value in the marketing industry, poised to revolutionize consumer interactions and purchasing behaviors. “Artificial intelligence is now a reality that will shape the future of marketing,” “It is essential for our students to be prepared to use this technology effectively for a successful career in this dynamic field,” said the professors, encouraging students interested in AI to enroll in specialized courses and workshops, utilize online platforms offering free AI tutorials and resources, delve into literature authored by AI experts, and consider undertaking AI-related projects or internships.
The event emphasized a strong interest among FIEB students and professors in artificial intelligence and its practical applications. The lecture raised awareness of AI’s transformative potential across different sectors, particularly in marketing, offering valuable insights into its future impact.
